First flagship store in Europe
Tétris was assigned for the full engineering and construction of the first flagship store in Europe of Under Armour. Under Armour choose the Kalverstraat for their store which is the busiest shopping street in Amsterdam. Under Armour provided us with drawings of the look and feel of the store. Tétris was responsible for implementing the look in to the building. We had to make all the technical drawings, floor plans and define the right materialization together with the UA Design Team.
The store is almost 1000 sq. m (gross) and has three different levels with a lot of details in the design. We provided some customized and specific joinery for the store. After a long renovation by the landlord, the store was delivered in shell+ condition, including elevator and stairs. For this project we had to work with a lot of different people who were located all over the world. From the United States to the United Kingdom and Amsterdam. We delivered the store on time and within budget. Now Under Armour has their first European Flagship Store in Amsterdam which vibrates their core identity #wewill.
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